The challenge in fishing can be summarized in one short statement. “To present a lure or bait to the fish in a way that triggers a strike.”

It doesn’t matter what size or species of fish you fish for or type of rod and reel you use to fish. Until the BulletBobber came along in 2006 there were only 3 basic fishing techniques available for shore fisherman.

1. Stationary bait on the bottom.
2. Suspended bait using a fishing float (fixed depth or slip rigged).
3. Cast and retrieve.

You really don’t have to try too hard to visualize how limiting these options are in a 3 dimensional world. Look at the shore fisherperson from 100 foot above casting and retrieving and you’ll see the line go out and come back on the same path (unless pushed by the current towards the bank). Look sideways at the cross section of a “cast and retrieve” and you’ll see that controlling the retrieval speed is required to control the depth. Lipped lures go deeper when you reel faster where all others rise up but they all stay on the straight path as seen from above. The BulletBobber is the only device that can get off the path and reverse direction. The BulletBobber is the only device that extends the distance your lure travels beyond the distance you cast and can travel up to 10 times further then the cast.

 In 2006 BulletBobber Enterprises was formed and created www.bulletbober.com. This invention has opened up fishing laterally to make fishing much more 3 dimensional and much more fun. The BulletBobber is a fishing float that glides left or right when you reel or if there is a current and it flips direction with the flick of the wrist. It totally eliminates the need to recast if there is some current or allows you to hold position if there is some current. If there is no current you can reel to make it go left or right with on-demand direction control. The BulletBobber has 4 flutes (2 wings and 2 keels). It has an eccentric or angled hole that runs thru the wings. You thread your fishing line thru the hole and put in a little plastic wedge pin to secure the line and lure to the depth you want. Or you can slip rig it for full 3 Dimensional controls all from a single line.